Wednesday, April 27, 2016

Hear See Experience: A. Refinery Grand Launch at UP Town Center

Every year, I find myself buying new earphones since my favorite ones are cheap and of good quality but INCREDIBLY fragile. It's sad but I already consider it an achievement if my current earphones could even last for more than a year.

I thought to myself than "why not consider other brands?" After all, it wasn't a coincidence that both of my earphones under the same brand and model broke down with just one year of use. During the weekend, I got to attend the Grand Launch of A. Refinery at UP Town Center. Audio Refinery Inc. a new player in the Audio and Lifestyle industry is a retail store that serves as an experience hub for premium audio and lifestyle.

The view outside the store while waiting for the grand opening

Ribbon cutting with the A. Refinery team

Marketing Officer of A. Refinery, Kristel Puno opening the program

Blessing of the store

Me testing out their headphones

When they say premium, they weren't kidding. You'll get what you paid for. I got a firsthand experience of their products and the quality of the headphones, earphones and speakers were amazing. Especially for the headphones and earphones... you can't hear anything else at the mall, just your songs on steroids! That was the day that I have realized what I've been missing out on!

What I enjoyed during my stay at A. Refinery was it provides customers the opportunity to discover music and movies in a different light. There we got to "See, Hear and Experience" what they have to offer such as products from the brands Beyerdynamic, Chord Electronics Ltd, Q. Acoustics, Booq Cases, Linearflux Hyperchargers and Control 4.

According to the A. Refinery salesteam "Perfect for movie buffs, Vinyl and turntable collectors, sports fanatic and any music listeners, the A. Refinery creates a completely immersive movie and music experience, as well as other interesting products for almost any profile." A. Refinery represents today's forward thinking of home entertainment, HiFi concepts, portable media all integrated into one retail shop. We are now able to offer a complete showcase for our products and services as well as a creative setting for our customers, bringing this central mission to life in a new way."

Me testing out the speakers at A. Refinery

Mayonnaise performing during the AR - Jam Sessions

Jensen and the Flips performing during the AR - Jam Sessions

During the celebration, A. Refinery hosts programs throughout the whole day event. Such includes raffle in which a Harman Kardon Esquire speaker is the Grand Prize, a limited time sale that features products at 30% off from 3 to 5 pm only, and the first leg of the so called AR - Jam Sessions - which features one of OPM's top bands - Mayonnaise as well as one of the rising acts in the indie scene, Jensen and the Flips.

Mayonnaise with some of the A. Refinery products

Ron scored Mayonnaise's new album during the giveaway game

At present, A. Refinery has confirmed two additional store locations in the Philippines slated to hold their own grand opening this year, A. Refinery Ayala Center Cebu and A. Refinery Abreeza Mall Davao.

A. Refinery UP Town Center will be open seven days a week from 11 am to 9 pm on Sundays thru Thursdays, and 10 am to 10 pm on Fridays and Saturdays.

For additional information, please visit


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