Thursday, March 10, 2016

Gindependence Day Summer 2016 Media Launch

Recently, I suddenly felt the urge to stay in our refrigerator and never come out. Just like that it was a sign that summer is officially around the corner. So how are you planning to spend yours?

Usually I'd spend mine out of town where I could enjoy the beach and catch up with my relatives during a drinking session. I prefer drinking beer but I'm always outnumbered by my younger cousins who love to drink their special GSM Blue mix among anything else. This was a surprise to me since I've always thought that gins aren't that appealing to the young since it is a bit cheap. Now when I attended the Gindependence Day Summer 2016 Launch, that's where I discovered that the possibilities of cocktail drinks that you could do with it are endless! I'll share some of those concoctions in just a bit, just read on!

So you might be wondering what is the Gindependence Day all about? This is a celebration held at URBN Timog to mark the brand's emancipation from the old and a welcoming of the new. As the market leader in the gin category, Ginebra San Miguel is paving the way for a new mix of gin culture in the Philippines. Standing on its success and popularity in the mass market, the GSMI Gin Brands now plan to reach even greater heights by catering to more premium groups. With a lineup of never-before done activities, GSMI Gin brands will connect with a wider audience and improve the gin experience as a whole.

As a preview, here are some of the fun things that happened during the Gindependence Day Media Launch...

We got to play a game where you could virtually surf, paraglide and more!

Got to shoot some hoops! The top scorers were rewarded with special Ginebra merchandises!

Personally met some of Barangay Ginebra's basketball players.

Learned how to do simple bar tricks that will surely impress your friends!

Enjoyed some OPM music from Callalily and Banda ni Kleggy.

Chilled for a while at The Black Fleet. It's a luxurious party bus that you could throw parties at.
Check out for more information.

Danced to some fresh beats from their DJ.

Enjoyed different variations of their drinks at their mobile bar.

So, what can you exactly do with a bottle of GSM Blue?
Here are some concotions that you might want to try out with your barkada!

I don't know if you could read this one but I highly suggest trying out the Twisted Red Snapper. Picture this: Tomato Juice and Bacon on your gin. So crazy! I know it's not for everyone but if you're feeling adventurous, I say go for it!

If you want to join the Ginebra San Miguel Revolution here's some events and promos that you should watch out for!

The Gin Nation Roving Caravan was created to guide and inspire people about the various ways that the Ginebra San Miguel can be consumed. Participating in various university events and food festivals, the Gin Nation Roving Caravan is changing the way people drink Ginebra San Miguel from the ground up, one location at a time. By introducing Ginebra San Miguel to more and more Filipinos of all sectors, age and demographic. Get ready to take the party on the road with their Gin Nation Roving Caravan. Their Nation truck will be partnering with the metro's hottest events and destinations like Mercato Centale, Maginhawa Food Street, school events and concerts. Apart from their unique mixes, they want to complete the experience by adding acoustic performers.

This is a concert series that tours the different regions of the Philippines, bringing top bands and performers to share their passion and spirit of "Ganado sa Buhay" with everyone. Giving people samples of well-loved gin drinks, Ginumanfest is the biggest festival show road in the category covering destinations from Luzon to Mindanao.

This summer they'll be going around different barangays to host a three-on-three competition where anyone above the age of 18 can participate. All they need to do is collect GSM Blue caps or Ginebra San Miguel seals to join with three of their friends. The winning team for each area in Pampanga, Tarlac, Pangasinan, Laguna, Quezon Province, Cavite, Bulacan, Quezon City, Mandaluyong, Paranaque, Rizal, Pasay City, Cebu, Davao and Bacolod will get P3,000 plus GSMI products and a once in a lifetime chance to play for the national championships.

As the culminating event of the entire summer season, Ginebra San Miguel will be joining worldwide celebrations of World Gin Day on June 11. For this special day, the brand will be treating audiences to the country's hottest acts and performers. This will be an event to look forward to with performers like Quest, Calalilly, Banda ni Kleggy, Arci Munoz and many more. Gin11 will be partying simultaneously with the world as we celebrate World Gin Day here in the Philippines.

To know more for the dates and schedules of their upcoming events plus recipes of their fun concoctions that you could try at home like the Cucumber Gin Lemonade and many many more, visit their Facebook Page at and


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